Pet e-commerce accelerates global expansion
Global e-commerce revenue is forecast to exceed US$5 trillion for the first time in 2026, whilst the penetration rate of online pet product purchases continues to rise in Europe, with online shopping now the norm in markets such as the UK, France and Italy. Chinese sellers are accelerating their shift towards the European market; in 2025, China’s cross-border e-commerce exports to the EU are projected to reach approximately US$26.44 billion, representing a year-on-year increase of 41.8 per cent.
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